Posting articles to your blog is one of the best ways to grow your list, but only of you do it the “right” way…
At this point many marketers ask the question:
How long should the article be?
The length you ultimately choose for blog posts should be as unique as your blog.
- Some people tend to post 200 or 300 word articles – just tips and snippets of information… but they post regularly.
- Others post full-length “average” size articles around 400 to 600 words.
- Still others post long articles (even as long as 1000 words or so).
Experiment a little to find out what works for you in order to grow your optin list.
Chances are, you’ll find that posting a mix of articles will serve you well.
Now let’s look at some of the amazing ways you can benefit by posting articles on your blog…
Search engine traffic: Keyword-optimized articles placed on your blogs can attract search engine traffic.
And since we’ve talked about search engine traffic so much throughout this ebook, you know how powerful this traffic is. Many of these visitors are looking for information – and so it’s often easy to convert these visitors to subscribers… and buyers.
Stickiness: A regularly updated blog makes your site “sticky.”
That means visitors tend to return again and again to see what’s new on your site. You may find this particularly true when you allow comments on your site, which allows your growing community to enjoy interactive discussions on your blog.
Secure backlinks: If you run a good blog with thoughtful posts, you’ll find other bloggers giving you backlinks.
Experiment a little to find out what sorts of posts get you the most buzz or the most links. For example, if you’re the first to report on some bit of news in your niche – and you report thoughtfully – you can expect others to link to your original article and post their own comments.
Another way to get people talking is to make controversial posts from time to time. Other bloggers will take sides – and whether they take your side of the issue or not, they’ll link to your blog to discuss your post.
Secret blog posts build optin lists! Some regular visitors will appreciate if you notify them every time you make a new post on your blog.
In other words, you can build a list solely from those wanting to be notified of new blog posts.
But here’s an even better inside tip…
From time to time, you should post “top secret” articles on your site that are only accessible using a password. Those who are on your notify list will automatically receive the password. Those who find the post through other means are told they need to join your newsletter list in order to get access to the secret posts!
People love secrets… and so that means loads of new subscribers to your newsletter!
Quick Tip: Of course in order to grow your optin list, you need to “tease” them a bit with the secret blog posts. Give them a taste of the post to build their curiosity and anticipation – then leave them with the option to join the newsletter optin list to get the password.