Your first step with creating a big optin subscriber list is to create a compelling optin list building popup window.
Here’s what you’ll need…
- A topic with a big advantage that also is one that arouses the reader’s interest.
- Body text and a series of advantage bullet points that gives people a powerful promise why they should subscribe to your optin list.
- A powerful call to action, telling people exactly what you want them to do.
Let’s look at each one separately…
1) A Convincing Headline
Your headline is the key to the success of your optin list building popup window. This is because if the headline you’ve used does not do its job – which is to get the readers attention and read the remained of your text – then you might as well not have bothered. Seriously!
Too many times, web marketers make the error of trying to do everything in the headline. Do not even attempt it… you lack enough room to do that anyway.
Instead, lure your potential new readers with a gripping advantage and excite fascination in an attempt to get the to read on. If your headline “pulls” them into your offer, you are going to have the time needed to persuade them to susbcribe.
Example: “Discover FOR FREE How a 45 Year Old Air Hostess Dropped 30 Pounds Without Dieting… And How YOU Can Too!”
This example makes the advantage clear and uses the phrase “free” (which is an important trigger word that grabs attention).
2) Reason-Why Copy and Benefit List
Once you have drawn your reader into your text, then you need to provide them with an extra incentive. That means providing them powerful reasons why they should join your optin list.
Think of your bulleted advantages like mini-headlines: Each of them should guarantee an advantage and, usually, grab interest.
For example: “* Turn to web page 12 and discover the common plant that wards off the common cold!”
In this area of your optin popup window you are going to want to include confirmation of your statements as well as social confirmation such as recommendations from your other readers.
3) A Powerful Call to Action
Finally, your optin listbuilding popup window should end with a powerful call to action. This is where you tell your leads exactly what you want them to do.
Common sense tell us that if you have a powerful headline and powerful, benefit-laden text, then your potential optin subscribers would be willing to subscribe to your optin list – and they would know exactly what to do. But testing has proven time and time again you git to tell people what you want them to do.
Example: “Fill in your first name and email below and press “submit” to subscribe to The Weight Loss Secrets news letter”
With your Free for WordPress you can get started building your own subscriber list right away!
Would love to use the plugin but activated, doesnt work on entry or exit and I disabled plugins one by one and still nothing Any ideas?
Hi Charles – if it’s not a conflict with other plugins it could be a conflict with your WordPress theme. Have you tried switching to the default theme just to see?
Please go here and create a support ticket and I’ll be able to help you in more detail: http://optinpop.com/help
I was in fact looking for something to use for double opt-in lists (do you known any specific plug-ing for this?), but this plug-in is also interesting. I see Charles had some issues with it. I make my own WordPress themes using Artisteer… I hope I don`t run into the same problems….
Hi Rocky – OptinPop and OptinPop Advanced both work with double optin lists. You can show any content you like within the popup windows they create so you’re not limited in any way.
I’m not sure what Charle’s issue was as he didn’t give many details. OptinPop works with Artisteer generated themes. In terms of issues with getting the plugin working why not test out the free version to make sure it works with your site? http://optinpop.com/install/